Prototyping a Brand

Chris Land
2025-05-20T18:26:44+03:00

A conversation on how MAKETTE was made, and why it’s designed to evolve. From mistakes to modularity, this is a brand built in layers.

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MAKETTE founder Chris Land built the brand to solve a problem: luxury bags that look beautiful but fail in use. This piece traces the prototyping process behind Study 01 — from editing decisions and material sourcing in Ubrique, Spain, to the systems thinking that makes every MAKETTE piece part of an evolving whole.